The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...
From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...
Maryland Senate candidate Angela Alsobrooks spent 124% more on radio advertising than opponent Larry Hogan between March and October of this year, according to a Capital News Service analysis of data ...
As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced ...
New FCC rules that took effect on January 13, 2025, will now permit local FM radio stations to create geotargeted zones by originating content, including advertising for qualified political candidates ...
The sharpest radio stations aren’t just experimenting anymore, writes Waymark's Hayden Gilmer. They’re using AI to fundamentally expand their operations.
The Associated Press has renewed its network audio sales partnership with Skyview Networks, a partnership first formed in ...
Vice President Kamala Harris’ campaign has launched radio ads targeting rural and Republican voters in Pennsylvania. Harris’ ads feature testimonials from Bob Lange, a farmer from Chester County, Pa., ...
Matt Spiegel has great hair. Matt Spiegel reads radio ads for a company that will make you think you can have great hair too. The problem, however, is Spiegel’s hair has not been helped along by the ...
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