The sharpest radio stations aren’t just experimenting anymore, writes Waymark's Hayden Gilmer. They’re using AI to fundamentally expand their operations.

Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

(By Pat Bryson) “I can’t measure radio advertising.” Ever heard that? Radio results can be hard to trace because we reach consumers even when they don’t know they are being reached. So, they can’t ...

As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced ...

In October, BIA Advisory Services’ initial forecast for 2024 had local advertising revenues hitting $175.6 billion. In March, that forecast was tempered by 2% to $172 billion. Now BIA has readjusted ...

Coming off the heels of another strong year for digital ad sales, the radio industry is poised to hit $2 billion in digital sales this year. That’s according to the Radio Advertising Bureau’s 11th ...

Recently Fidelis Mortgage signed an agreement with Radio Advantage in Dallas to have Pat Summerall record a new 60 second radio advertisement. This got me thinking, how can a reverse mortgage company ...

The next time you turn on commercial radio, the company controlling the ads you hear could be the Internet business Google. The company that made search engines profitable has begun testing its ...

Political ads are driving a 9.3% increase in TV, radio station ad revenue to $36.2 billion When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

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Radio giant Audacy has filed for bankruptcy protection amid a slump in advertising revenue. The Philadelphia-based company, which oversees major podcast and radio operations and has acquired CBS Radio ...