In everyday language, the term validity is typically used to describe something as being trustworthy or legit. It's meaning ...

Is the purpose of the new joint industry committee (JIC) about improving TV audience measurement quality or is it about gamesmanship? Is it even possible to validly measure viewing using alternative ...

Many people take personality tests to learn about themselves. Of course, the tests only mirror what we think about ourselves, but the results can give a unique perspective on our traits. First, a good ...