Reliance Retail revives the Shein app in India, promising a fresh shopping experience for fashion enthusiasts.

Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

The brand’s return to India via its partnership with Reliance Retail Ventures Ltd has occurred subject to strict requirements, including the requirement that all platform data be stored locally, with no access or ownership by SHEIN,

Isha Ambani-led Reliance Retail has launched a separate app for Shein, which was launched by the Mukesh Ambani-led company on Saturday morning.

Chinese online fast fashion brand Shein has re-entered the India market almost five years since its ban through the country's leading retailer Reliance Retail.

Shein, a brand known for its vast selection of low-cost Western fashion, was among several Chinese apps banned in India in 2020 due to data security concerns following a border dispute between the two

Shein was among the numerous Chinese apps banned by the Indian government in 2020 over concerns about data security and privacy

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

Shein, the global fast-fashion brand, has made its return to India with a dedicated mobile app, nearly five years after being banned in 2020. The app, launched by Reliance Retail, is now available on Android and iOS,