Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years ...

The new venture marks a strategic shift for Reliance Retail, which had previously incorporated various brands into its ...

Founded in China in 2012 and later headquartered in Singapore, Shein became popular for its affordable Western fashion.

Reliance Retail has introduced the Shein India Fast Fashion app, marking Sheins return nearly five years after its ban in ...

The brand’s return to India via its partnership with Reliance Retail Ventures Ltd has occurred subject to strict requirements ...

The government had disclosed to parliament last year that Reliance had entered into an agreement with the company to sell products under its name.

Chinese fast fashion major Shein has reportedly made a comeback to India through a partnership with Reliance Retail nearly ...