Switzerland, 10 september 2026 Press Release Trifork expands SAP collaboration with new Customer Experience reseller agreement Latest expansion of an almost 20-year relationship strengthens Trifork’s ...

SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...

WILLIAMSBURG, Va.--(BUSINESS WIRE)--DataXstream, a solution provider for SAP technologies focused on point-of-sales and order management solutions, today announced that its OMS+ solution, an SAP ...

Paula Hansen, CRO of SAP Customer Experience (formerly SAP Hybris), is juggling what’s become a typical work-from-home situation: a responsible job, two kids under 13 homeschooling on their iPads and ...

When it rains, it pours … CDP news. On Wednesday, two days after Twilio said it would pay $3.2 billion to acquire CDP Segment, SAP said it will release its enterprise customer data platform globally ...

Bill McDermott, CEO of SAP, had three main messages for the capacity crowd at the company’s biggest customer event this year: Intelligence is only valuable to the business when it’s embedded directly ...

The SAP C/4HANA team -- like the rest of SAP -- saw new leadership take the reins last year. Paula Hansen, formerly vice president of sales at Cisco, took over as senior vice president and chief ...

SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company ...

More details have emerged around long-term plans for SAP's new customer data platform. SAP's CDP-- which will be generally available next month -- is built on Gigya, an identity management platform ...