Southwest Airlines passengers are making their final boarding-time scrambles for seats as the carrier prepares to end its ...

Southwest Airlines gets rave reviews from Wall Street for assigning seats and adding fees, but will the quirky airline ...

Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...

The Dallas, Texas-based carrier transitioned from its longtime open seating system in keeping with competitors like American, ...

Wall Street cheered news that Southwest’s transformation appears to be taking hold.

Southwest Airlines has begun assigned seating for passengers, replacing its long-standing open-seating policy and introducing ...

Southwest Airlines ends its famous open-seating policy and implements new rules requiring plus-size passengers to purchase ...

Southwest Airlines (LUV) set a very ambitious goal for 2026 with an EPS target of $4 per share, representing 330% ...

Southwest Airlines has replaced its first-come, first-served seating policy with an assigned seating process, offering ...

Some customers have dubbed the Southwest Airlines policy "garbage," while others were more impressed with the shift.

Southwest Airlines (LUV) targets 330% profit growth by 2026 as fees, basic economy, and cost cuts boost results.

In a recording of the Air Traffic Control exchange with the pilot from LiveATC, the controller exclaims "S--t! Cancel takeoff ...