Automation in HubSpot is supported by HubSpot workflows. They enable a business to develop automated marketing, sales, and ...

Creating a sales forecast (aka pipeline report) is an essential element of business development. With a sales forecast, it will be much easier to keep focused on active pursuits, revenue goals, and ...

Every salesperson wants a healthy pipeline, but many don't have a reliable way to take its temperature. Beyond just "healthy" or "dry," what do you need to look at to truly gauge the health of a sales ...

Sales dashboards are analytic tools designed to allow your business to track, manage, and visualize valuable insights into how your team is performing during a given time period. There’s no point in ...

Elite distance runners are experts in preparation. With months-long, meticulously designed training plans, workout assessments that log weather conditions and muscle ailments, and top-to-bottom ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Customer relationship management (CRM) involves myriad ...

At many organizations, marketing is finding itself deeper and deeper inside the sales pipeline, whether it's as a copilot for sales or as a completely solo player. And, more frequently, sales teams ...

Remember when marketing budgets seemed endless and generating leads came easier? Those days might seem distant as resources shrink and sales targets escalate. Yet, budget cuts can offer your team a ...

Data is important to the sales pipeline. That’s never been disputed much. But the role of data has greatly expanded, leaving some organizations scrambling to align metrics and goals. It may not happen ...

Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make ...

How top-funnel inefficiencies leave a lot of money on the table. B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, ...