Optical illusions aren’t just fun internet puzzles—they’re windows into how our brains construct reality. New research shows ...

While new optical illusions go viral all the time, here are some of the most famous illusions that have kept us scratching our heads for years.

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

What a pretty pastel image. You’re seeing circles of several different colors, right? Actually, your eyes and your brain are deceiving you. All the dots are the same color, but are perceived by your ...

Perception researchers have long known about the structural and functional features that differentiate our central vision from our peripheral vision. The central (or foveal) region of our retinas are ...

So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Dr. David Novick shared a new optical illusion on his Twitter account on July 18, 2018, called ...

Recently, a new optical illusion sent the internet into a tizzy. In this, a group of elephants were arranged in a circle. While on first look, they all looked to be blue-purple in color (or rather ...