NEW YORK — Television-focused ad tech platform FreeWheel has selected a veteran advertising sales leader as its new Head of Global Agency Partnerships. In this role, this individual will oversee ...

Roku (ROKU) and FreeWheel, a Comcast (CMCSA) company, announced they’ve expanded their programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners ...

NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the TV industry, announced today that it has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will ...

Streaming video platform Roku and Comcast’s advertising business FreeWheel have expanded their partnership to offer FreeWheel clients access to inventory against Roku’s streaming content. The ...

Proximic by Comscore, a division of Comscore and a provider of audience targeting solutions for programmatic activation, and FreeWheel, a technology platform for the television advertising industry, ...

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a deal ...

FreeWheel, a technology platform for the TV industry, has announced the availability of the Performance Suite with solutions created for activation on its demand-side platform, Beeswax. The ...

NEW YORK—Comcast’s FreeWheel ad tech platform has launched Contextual Marketplace, a new offering that enables publishers to access precise, contextual classification insights within streaming ...

Comcast Advertising has released new research on the effects of contextual alignment in advertising. Larry Allen: Almost all of us as viewers have experienced the benefits of contextual alignment – ...

More contextual audiences are coming to CTV. On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The integration ...

When I saw that Cablevision was entering the mobile market with a wifi-first offer, and quickly looked over the service offering, I was impressed. Reading further, I became less so. Looks like this ...