The new self-service addressable features will help programmers monetize hard to access inventory and streamline management of multi-screen campaigns When you purchase through links on our site, we ...

New industry solution allows programmers to unlock previously unreachable inventory for monetization and provides ease of management for cross-screen campaigns. NEW YORK--(BUSINESS WIRE)-- FreeWheel ...

The rallying cry for interoperability in TV advertising is creating unlikely bedfellows. On Thursday, Magnite and Comcast-owned FreeWheel announced a technical integration to allow publishers that use ...

CHICAGO, July 17, 2019 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced a strategic partnership with FreeWheel Advertisers, ...

Streaming video platform Roku and Comcast’s advertising business FreeWheel have expanded their partnership to offer FreeWheel clients access to inventory against Roku’s streaming content. The ...

CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...

NEW YORK—Comcast’s FreeWheel ad tech platform has launched Contextual Marketplace, a new offering that enables publishers to access precise, contextual classification insights within streaming ...

FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a ...

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory ...

NEW YORK, Aug. 03, 2023 (GLOBE NEWSWIRE) -- Today, Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced a technical integration with FreeWheel, a global ...

Comcast’s FreeWheel has added self-service capabilities for political advertisers planning unified, audience-based connected TV (CTV) and linear TV buys on its platform. FreeWheel says it plans to ...