Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

In 2024, podcasts are about as mainstream as media gets. Sure, their audiences are hugely fragmented and largely invisible to one another — the monoculture remains dead and rotting. But the medium is, ...

Video podcasts blew up in 2024, making up a bigger share of Spotify’s top podcasts this year compared with 2023, according to data provided to Forbes by Spotify, while YouTube has also grown to become ...

Welcome back to Soundbite. In the podcast industry this week, there’s been one story generating a ton of attention. A new startup, Inception Point AI, announced in the Hollywood Reporter that it is ...

It’s not often that media releases impact two industries so significantly, but that’s exactly what happened earlier this week. In this case, it’s streaming and podcasting. iHeartMedia and Netflix ...

Paramount+ is exploring adding podcasts after introducing a short-form vertical video feed as part of David Ellison's tech ...

Apple Podcasts is finally giving video a full embrace. The tech giant, which pioneered the podcast audio format and helped popularize it, has faced stepped-up competition from video podcast viewing on ...

In this episode of Galaxy Brain, Charlie Warzel talks with the business writer Ed Elson about the rise of the “clip economy”—the idea that short video clips pulled from podcasts, livestreams, and ...

Spotify announced on Wednesday that it will start paying podcast hosts who make popular videos on its streaming platform, as the company looks to take on YouTube’s dominance in the video podcast space ...

Scott Vandenberg, digital communications specialist for Ottawa County, is trying to make local government more accessible through short videos and a new podcast. Vandenberg creates short videos ...

Podcast potential: Spotify’s Kay Hsu says video podcasts offer unmatched trust and engagement, yet remain underused by advertisers. TikTok traffic win: TikTok grew 11.7% while rivals like Google and ...