“I’m sorry WHO is using snapchat in the big year of 2024,” one X user asked. Turns out, a lot of people and for some, it’s proving lucrative. Influencer Julieanna Goddard, better known as YesJulz, ...

Snapchat’s unified monetization program now allows creators to earn from both Stories and Spotlight in one streamlined system. By combining ad revenue sharing with opportunities like brand ...

Snapchat is introducing a new way for creators to earn revenue directly from their audiences. Beginning Feb. 23, Snap will launch creator subscriptions in alpha testing with select U.S.-based creators ...

Snap is hoping to snap up another revenue stream in its quest to reduce its dependency on advertising. The social media company announced on Tuesday that it will begin offering subscriptions to select ...

Snapchat has become a strong revenue platform for creators, with unified monetization programs, branded partnerships, and tools like Spotlight to grow audiences. Earning consistently requires meeting ...

Following an initial testing round with Snapchat's top-performing creators (i.e. “Snap Stars”), the social media company has officially expanded its Creator Subscription offering to all eligible ...