Nasdaq

Sprout Social Reports 268% ROI in New Forrester Study on Economic Impact of Social Media Management Software

Sprout Social's Forrester study shows 268% ROI and significant productivity improvements for customers using their social media management software. Sprout Social announced the results of a Total ...

The Next Social Wave: The Top 6 Predictions That Will Shape Social Media Strategies In 2026

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...
Nasdaq

Social Media Wins the Budget War with 8 in 10 Marketing Leaders Reallocating Funds from Other Channels to Social, Signaling Major Shift in Business Strategy

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...
Forbes

Social Media Marketing Strategy Tips

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...