Sprite, the lemon-lime soda brand of Coca-Cola, has increased its global basketball exposure by striking a new agreement with pan-European club competition EuroLeague, days after announcing a deal ...
Minnesota Timberwolves shooting guard Anthony Edwards continues to make noise in the NBA and the footwear industry. Edwards' larger-than-life personality helps make him a star that is easy to market.
The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after the lemon-lime soda brand last held that title, according to news shared ...
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