Bill Nichols is making cheap, squishy, collectible animal toys that come in plastic bubbles — just like what you’d find in a vending machine. He seems to be on to something because his toys, Squinkies ...

Squishmallows have taken over as the new Webkinz for the Gen Z crowd—and with good reason. The plush, extremely huggable toys are in high demand and have been for the last year. I mean, what child (or ...

They're soft, squishy and have sold in their millions around the world - we're talking about Squishmallows! The cuddly plushies have quickly become one of the most popular toys on the market, and even ...