Fortune’s reporting from 2008 to 2017 traces Cook’s rise from operations chief to an Apple CEO.

Ron Johnson oversaw the creation of 350 Apple stores — but success didn't happen overnight.

Macworld Back in July 2010, Apple was in crisis mode. Steve Jobs was sick. Gizmodo had just spoiled the launch of one the greatest iPhones ever made. And now headlines all over the web were bashing ...

Apple’s charismatic co-founder and longstanding CEO Steve Jobs passed away at age 56. His death marked a turning point for the iPhone as Tim Cook took over the company.

Apple CEO John Ternus adopted timeless storytelling tactics to signal that he's the right person to lead the company in the age of AI.

For those familiar only with Apple's recent dominance of the tech industry, it might come as a surprise that there was a time when the company looked like it might not make it. The staggering $161 ...

Popular Science sent a writer the the announcement of the Apple NeXT Computer and his description of the scene gives us ...

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Tim Cook concludes his fifteen-year tenure as Apple CEO today, August 31, 2026. He transformed Apple into a vastly larger and more profitable technology giant. Cook built an enormous services business ...

Steve Jobs and Ron Johnson were mocked by business and finance press over the Apple Store, and in an interview with ...

Hard to picture? It wasn’t for Jobs, who felt that without one pivotal experience, he and Steve Wozniak wouldn’t have gone on (along with their forgotten co-founder) to launch Apple. What was that ...

There's plenty to like, admire, and definitely dislike about Steve Jobs, but he did an incredible job saving Apple, and will forever be treated like a rock star. The greatest thing that Gil Amelio, ...