Science has proven, once again, that advertising is effective. Who knew? Researchers from upset-destined Duke University (fill out those brackets, people) and the University of Waterloo have published ...

A new field study out of the Yale School of Management is the first to show the influence of well-known psychological tendencies on how much employees choose to save for retirement. The study reports ...

Athletes who are exposed to subliminal visual cues when they are participating in endurance exercise will perform significantly better, a study has demonstrated. Subliminal visual cues are words, ...

Go to almost any classroom and, within minutes, you’re likely to hear a frazzled teacher say: “Let’s pay attention.” But researchers have long known that it’s not always necessary to pay attention to ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Blink and you'll miss them — or at least you think you will. But researchers have found that not only are subliminal messages capable of getting through to an audience, but that the more negative the ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

Subliminal information can trigger the placebo effect and its opposite, the nocebo effect, researchers say. The finding suggests that patients with certain ailments may feel better or worse depending ...

A new study by HBP researchers in Science sheds light on the fine line separating what we see and what we miss Understanding conscious perception is a major challenge for neuroscience. A new study ...

Take a moment and imagine yourself in old age. Not just a more wrinkled version of your face or more gray in your hair, but the bigger stuff, too: What do you do? How do you feel? There’s no shortage ...