TAG Heuer is bringing one of its most iconic timepieces to your coffee table. The Swiss watchmaker just unveiled its new book, TAG Heuer Carrera: The Race Never Stops, on Tuesday. Spanning 352 pages, ...

For a time, the Formula 1 became a symbol of how TAG Heuer had led Heuer astray, cheapening this once-great mechanical ...

TAG Heuer is proud to present the carefully curated Museum in Motion global exhibition, which comes to Dubai for the last two weeks of April, and highlights heritage timepieces from the brand's museum ...

In 1958, when Jack Heuer was 26, he participated in an automobile rally in his native Switzerland. He had just graduated from the Federal Institute of Technology in Zurich, and while he was just ...

INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here What’s the natural accompaniment to a racing car? A watch that ...

Swiss luxury watch brand TAG Heuer has announced the TAG Heuer Formula 1 Ayrton Senna Special Edition in honor of motor racing legend Ayrton Senna. On November 3, 1991, Ayrton Senna won the Australian ...

Naturally, the $113 book doubles as eye-candy for your home. A faint black checkered print, reminiscent of the Carrera Panamericana race that inspired the watch’s name, envelops the cover. Its spine, ...