In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Add Yahoo as a preferred source to see more of our stories on Google. Save Tab: Fans of Coca-Cola’s iconic diet soda want it back on the shelf Fans of the iconic diet soda Tab are rallying to bring it ...

Jenny Boyter’s stash is dwindling. The Atlanta resident has just one 12-pack left of Tab – a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter ...

Jenny Boyter’s stash is dwindling. The Atlanta resident has just one 12-pack left of Tab — a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter ...