Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

You have segmented customers using RFM analysis and even created color-coded tables. Yet, for the following month's LINE ...

While face-to-face contact and phone calls are still important forms of communication in business, email has quickly climbed the ladder. Email is often the first line of communication in businesses, ...

For years, organizations viewed customers as a homogenous mass of people that wanted the same products and services, so they sent everyone the same marketing and sales pitches. It was the only way ...