The Cracker Barrel logo fiasco had all the makings of a small-town play staged in a national arena: the beloved image swapped for something sleeker, the tumble in the stock price, a rush of ...
Cracker Barrel is backtracking on its nearly $700 million rebrand after widespread backlash from customers and investors. The overhaul, centered on a text-only logo and a modern design, was criticized ...
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