Understand that b2b business marketing often involves longer sales periods and many people making decisions, so focus on ...

In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...

Growing a B2B tech startup requires you to overcome challenges such as getting more sales, building a strong market presentation and achieving sustainable growth goals. By developing an effective ...

When it comes to the world’s biggest, best and boldest brands, there are more than a few common denominators. And by striving to embody these key qualities, you can transform your business into an ...

What does it take to build a brand as a B2B company? What does it mean to be customer-centric in a world where your customers are other enterprises? And how can business leaders succeed in a role ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact. Given these self-service and anonymous ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Many B2B marketers still see Facebook very much as a B2C platform. While many B2B brands do have company Facebook pages, they’re often just ticking a box without actually using this channel ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and media training. Successful participation in trade shows is still vital to B2B ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

If your brand hasn’t yet embraced influencer marketing, the time is now. It’s not just a trend — it’s a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your ...