Celebrate the season with Geoffrey’s annual list of fan favorite toys and in-store events. NEW YORK--(BUSINESS WIRE)--Macy’s and Toys“R”Us® are kicking off the holiday season with the unveiling of ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. This article is more than 2 years old. A scene from ...

Toys "R" Us is no longer with us, but Geoffrey the Giraffe is back for the holidays. Kroger announced on Friday that it will bring Geoffrey's Toy Box displays to hundreds of participating stores ...

Continuing its digital push, Toys R Us is launching a 10-episode YouTube series titled “Geoffrey’s World Tour,” the retailer announced on Friday. The show builds off of a marketing campaign in which ...

Toys R Us is closing its last U.S. stores by Friday, the end of a chain known to generations of children and parents for its sprawling stores, brightly colored logo and Geoffrey the giraffe mascot.

Today, the Ohio-based Kroger has announced that they will be the new home for the nostalgic toy brand. Fans have also noticed that their local stores have started to receive new pallet sized shipments ...

America's inner child had its heart broken this past week when Toys 'R' Us permanently closed its remaining US stores. But Geoffrey the Giraffe, the retail chain's mascot, may not be leaving us for ...

(NEW YORK) — Toys “R” Us is planning to auction its iconic mascot Geoffrey the Giraffe next month, according to Reuters. The toy giant is planning to sell its intellectual property, which includes its ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Nostalgia meets holiday shopping this year with ...

This giraffe is ready to party. To remind kids around the country that Toys R Us is alive and well at their local Macy's, the retailer plans an immersive multicity experience for families this fall.

In the ever-evolving landscape of brand marketing, advertising, and storytelling, the integration of cutting-edge technologies has become pivotal for brands aiming to captivate audiences and stay ...

NEW YORK--(BUSINESS WIRE)--Macy’s and Toys“R”Us® are kicking off the holiday season with the unveiling of Geoffrey’s Hot Toy List for 2024, featuring the hottest toys for every age and interest. This ...