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Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales ...

Men’s T-shirts are the most essential articles of clothing a guy could own. Regardless of when or how you wear them, you should never compromise on comfort, fit, or durability. But some of the best ...

True Classic x Timberland Pro's first footwear collaboration just dropped, and you'll want to get your hands on this ...

As part of its omnichannel expansion strategy, DTC menswear brand True Classic has launched at 460 Target stores nationwide. Consumers will be able to purchase the brand’s Short Sleeve Classic Crew in ...

An image from the True Classic ad campaign. True Classic, a direct-to-consumer men’s wear brand, consists of ‘elevated basics,’ two words which are becoming very common these days, with new brands ...

PokerGO and True Classic teamed up for the $3,300 Rags To Riches event running from Dec. 2-5 at Aria’s PokerGO Studio. True Classic is giving away 15 $5,000 packages to their exclusive event. Players ...