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Google taps into ‘Love Actually’ for new Christmas film

Love Actually is the most-searched for film in UK Christmas history, which is one of the reasons why advertisers love to ...
Campaign Asia

How cinema advertising is reclaiming its place as a strategic channel for premium brands

We’re in the thick of summer blockbuster season, with Superman back in cinemas alongside some menacing Tyrannosaurus rexes from Jurassic World: Rebirth. While these films are drawing crowds, the ...
Marketing Week

UK advertising spend set to grow 7.3% in ‘critical’ final quarter

UK marketers are expected to spend £12bn on ads over the festive season as brands push for sales in the Golden Quarter. Advertising spend in the UK is expected to increase by 7.3% to £12bn in the ...
Advanced Television

MPs to probe UK cinema sector

The Culture, Media and Sport Committee of the UK House of Commons is to hold an Evidence Session looking at the challenges facing UK cinema. The Committee is continuing its inquiry into British Film ...