As global leaders convene October 31 to November 12 in Glasgow, Scotland, for COP26 to discuss how to achieve net neutrality by 2050, architects and designers must consider how they can support global ...

Developing your firm and services to create ever-growing value for your customers should be an ongoing commitment. This is the single most strategic activity you can focus on, especially in our new ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

I’ve always been fascinated and intrigued by frameworks. Although imperfect and never a guaranteed path to success, they aspire to put complex challenges into a context that helps us move forward.