A value proposition statement clearly and concisely describes the unique value of a company's products and services. Phrased differently, it is the company's core objectives, which set it apart from ...

As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

A value proposition is something that every business should use when marketing their products or service. All entrepreneurs and business owners want to make the best possible merchandise for the right ...

This column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

Developing your firm and services to create ever-growing value for your customers should be an ongoing commitment. This is the single most strategic activity you can focus on, especially in our new ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Technology changes everything, from the way we communicate to the way we shop and even the ...

As practices know, physician turnover is both costly and time-consuming to resolve, especially if you're in an area or specialty experiencing a shortage of doctors. FiercePracticeManagement caught up ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...