Market size variance and market share variance are two ways of using market data to determine its effect on a company's profits. While the two terms are related, they calculate the effects of ...

The revenue variance for an accounting period is the difference between budgeted and actual revenue. A favorable revenue variance occurs when actual revenues exceed budgeted revenues, while the ...

Small businesses often estimate their inventory. If you operate your business on the basis of inaccurate inventory figures, however, you may experience stock outs -- running out of products when ...

For example, let's say that your company has a 20% share of the market for a certain product, and that when you made your budget, the market for this product was expected to be for 110,000 units.