Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. In the modern marketplace, a brand’s reputation is more ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining ...

A positive brand image is vital in today’s work culture of very discerning consumers who are not shy about vocalizing their concerns about companies’ ethics and practices. An informed and selective ...

In today's fiercely competitive market, a company's brand is not only a symbol of the image that it wants to portray, but also a reflection of its core competitiveness. Therefore, brand protection is ...