Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

“In the traditional model, content is the product, and ads are a way to capture value from those who need to rent attention to sell their goods. When creation costs collapse and competition explodes, ...

Learn digital marketing basics in 5 minutes! Explore SEO, social media, email & online advertising to boost your marketing skills. Start your digital career now!

Universities still teach outdated marketing frameworks, but Seth Godin says future marketers need curiosity, empathy, and ...

What does it mean to become an AI-native marketing team — and how do you build one while the tech is still evolving? In this episode of The CMO Circle, Paula Mejia, VP of Marketing at Wix, unpacks the ...

Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...