It’s not a new idea that brands are more than skin deep. Any branding expert says brand-building starts with identifying what ...

When storytelling becomes the throughline of communication with candidates, it helps them understand the business opportunity they are considering.

Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches. Of course, ...

Creative innovation company R/GA’s report highlights a pivotal shift: AI is transforming who consumers trust to make decisions, find solutions, and complete transactions.

As Cracker Barrel recently learned, moving away from what consumers want can turn a brand bland — unless that’s what a brand’s fans are clamoring for. Which is the case for a new rebrand by Axe, the ...

Gucci has given a glimpse into the vision of its new creative director, Demna Gvasalia. It's not a runway collection per se, which will come in 2026. Rather, it is a collection of 38 looks that have ...