Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 ...

Levi's will sell its new line of $300 jeans in more stores next year as it looks to boost growth by tapping into strong ...

There's bootcut, skinny, flare, ripped, low-rise, high-rise — even blue jean look-alikes called jeggings impersonating the classic denim piece. They all lead back a century and a half ago, to a ...

Blue jeans might just be the world’s most popular piece of clothing. There’s something about the pants’ blue hues and faded effects that appeal to Texan cowboys, Parisian fashion models, and Brooklyn ...

The AP says that the nation's devotion to denim is wearing thin. Sales fell a significant 6 percent over the last year after decades of steady growth, according to the market research firm NPD Group.

In her new book, ROY G. BIV: An Exceedingly Surprising Book About Color, Jude Stewart startles us into really seeing color again with interesting anecdotes about the hues that surround us. In a series ...