For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and men’s soccer, where the math was predictable.

I’ve lived in the United States long enough to call it soccer now—but where I come from, it’s most definitely football, and it is life. I grew up 20 minutes from Dens Park, home to Scottish Premier League team Dundee FC (not to be confused with ...

Attention all athletes, soccer fans, and supporters of women’s sports. A landmark event in Canadian history is taking place in Toronto on Nov. 15,

Atlanta Falcons and Atlanta United owner Arthur M. Blank will expand his sports empire with a newly awarded National Women’s Soccer League club. The franchise, which will begin play in 2028, will be operated by AMB Sports and Entertainment.

The Mile High City is full of great fans who can’t get enough sports. The Summit will play its first National Women’s Soccer League match in about five months, and that gives Denver’s die-hard, altitude-dizzy fans time to become the first generation of Summit fans.

Army beats Boston University 3-2 for the 2025 Patriot League women's soccer championship, earning the automatic NCAA tourney berth.

The U.S. Women’s National Team is set to face New Zealand Wednesday at CPKC Stadium in Kansas City, marking their first match in the new stadium

As temperatures drop in Kansas City, the energy around the KC Current’s playoff run is heating up — and fans are ready to bundle up and show out.

Atlanta is set to become home to the National Women’s Soccer League’s (NWSL) 17th team following a recent round of expansions. Atlanta’s NWSL club will be owned by Arthur Blank and operated by AMB Sports and Entertainment,

Kansas City Current, co-owned by Brittany and Patrick Mahomes, is making waves in women's soccer. The NWSL team will represent the league in the inaug