The video site has launched a new analytics feature designed to help users learn who's watching their videos, which ones are the most popular, and whether people are watching the entire video. Lance ...

Learn how to connect YouTube data, fix template issues, and customize dashboards for clearer, shareable performance insights.

Growing a YouTube channel isn’t just about posting videos—it’s about using analytics to guide every decision. By understanding what drives clicks, watch time, and subscriptions, creators can align ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

YouTube success isn’t just about uploading videos — it’s about reading the story your data is telling. From audience retention graphs to hidden traffic sources, analytics can reveal exactly what’s ...

YouTube has introduced a new feature in Studio analytics that shows the number of impressions from new and returning viewers. The new feature aims to help channels better understand their audience ...

YouTube Analytics will replace YouTube Insight. YouTube Analytics will offer a number of new features, including a new overview section, more detailed statistics, the ability to discover which videos ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...