After speculations over its return in the Winter session of the parliament in December, the Chinese fast fashion brand Shein has marked a return in India. This came to pass courtesy of the retail arm of one of the most consequential conglomerates in the country,

Chinese fast fashion giant Shein has re-entered India's market by partnering with Reliance Retail. The brand, now Singapore-based, offers affordable fashion products via its app, which sees strong uptake in India.

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

Shein, a brand known for its vast selection of low-cost Western fashion, was among several Chinese apps banned in India in 2020 due to data security concerns following a border dispute between the two

Chinese fast fashion giant Shein has re-entered the Indian market under a licensing agreement with Reliance Retail, nearly five years after the app was banned amid a diplomatic dispute between India and China.

Shein has restarted its India operations in partnership with Mukesh Ambani-led Reliance Industries Ltd., as the fast fashion seeks to tap buyers in the world’s most-populous country where it was banned in 2020 on on security fears.

Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.

Shein, the global fast-fashion brand, has made its return to India with a dedicated mobile app, nearly five years after being banned in 2020. The app, launched by Reliance Retail, is now available on Android and iOS,