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At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.

R/Ga's new tool helps brands navigate an increasingly complicated search environment thanks to AI tools such as ChatGPT, ...

VML U.K.’s lighthearted campaign comes amid rising costs for home repairs.

The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.

Disney is doubling down on streaming innovation and tech capabilities to attract advertisers amid a TV upfront marketplace ...

B2B brands are launching creator marketing campaigns as LinkedIn launches new video ads.

Uncommon New York describes the making of the two-minute-plus spot, which shows an entire lifetime transpiring in a home.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

OpenAI also teased a forthcoming merchant program that marketers will want to keep an eye on.

Autodesk Chief Marketing Officer Dara Treseder shares her takeaways from Possible 2025.