What’s in a name? For MS NOW (formerly MSNBC), that’s a loaded question. The origin of the name “MSNBC” dates back to 1996, when Microsoft and the news channel NBC joined forces. Together, Microsoft ...
In this episode of AW360 Live, we sit down with Sean Atkins, CEO of Dhar Mann Studios, the largest scripted digital creator in the world — with over a billion monthly views. Sean shares how the studio ...
The automotive industry is navigating one of its most complex periods in decades. Global tariffs, shifting trade policies, and persistent supply chain issues have reshaped the way vehicles are built, ...
The biggest problem for retail CMOs and their marketing and e-commerce teams isn’t vision; it’s execution. When Nike made headlines with its “Why Do It?” campaign, a new take on its iconic “Just Do It ...
In a marketing landscape saturated with data, the challenge isn’t access — it’s connection. When data lives in silos — behavioral here, contextual there — performance suffers, and managing it becomes ...
One of television’s hottest new genres isn’t another reality competition or true crime series—it’s dating shows featuring contestants 50+. Audiences are tuning in, and advertisers should pay attention ...
For years, digital advertising was built on a deterministic foundation. Companies sought to identify and target every user with cookies and device IDs. But that era is ending. With at least 70% of the ...
With OpenAI chief Sam Altman reportedly backing brain-tech startup Merge, brain-computer interfaces (BCIs) have moved from niche experiment to a race between two of Silicon Valley’s most powerful ...
At this year’s Advertising Week New York, I joined Aarti Bhaskaran, Global Head of Research and Insights at Snap Inc.; Brad Jansen, President and CEO of Dobbino; and creator and Sr. community ...
In this episode of Modern Marketing and Measurement, hosts sit down with Alexis and Grace—two of the powerhouse co-founders behind Background Noise, a fast-growing, BIPOC and female-led marketing ...
2025 continues to be the year of brand mascot firsts including the first time a character has ever intentionally lost their two front teeth. Over the last few weeks, the KFC Colonel Sanders logo has ...
Live sports is booming as a cultural and commercial powerhouse. The continued rise of women’s sport, as seen with the recent UEFA Women’s Euro final drawing more than 12 million viewers, is opening up ...
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