The company has historically used consumer behavior data to inform its business decisions, including creating more convenient packaging that drives household penetration. Recent insights suggest a ...

AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently. Kellanova is ...

It was (yet again) a year of common, often unifying themes for the 2022 Top 100 Consumer Goods Companies. Incorporating information from the financial results of publicly owned consumer goods ...

"With the bold ambition to capture 100 million global first-party records, we will be able to build a deeper understanding of our consumers and own the end-to-end relationship." "Work and rest come in ...

Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead ...

Advanced forecasting and fill-rate optimization enabled Safe Catch seafood to recover $1 million from stockouts, while navigating international supply chains and unpredictable fishing seasons.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

When consumer expectations shift as quickly as digital trends, operationalizing a consumer-centric strategy is one of the most pressing challenges for global brands. How E.l.f. Beauty Is Pushing ...

Consumer goods companies are prioritizing and evolving their sustainability goals, and greener packaging plays a key role in many of them. In the next three years, 20% of organizations will divert ...

Sephora talks about the AI tech developed in-house to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion commitments. The “lift and learn” ...

Sixty percent of Gen Z-ers and millennials want Mars to deliver experiences beyond products, according to research conducted by the company. “So we say that brands should know what they stand for — ...

In this episode of Expert Exchange, Tom Gregorchik at Blue Yonder talks about how AI is unlocking hidden savings in consumer goods supply chains.