From safer cars to rare disease breakthroughs, synthetic datasets promise big wins, but new laws and ethical red lines are ...

Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting ...

This paper aims to examine the influence of information load and brand familiarity on consumer preferences, attention and cognitive processes in the context of smartphone product decision-making.

Media Analytics:All-in-One Ad Testing Platform Media Analytics powered by Affectiva's technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend,… See ...

Welcome to our laptop buying guide and accessory recommendation guide. Please note that this is not a guide for purchasing desktop computers, as they suffer much fewer endemic hardware limitations ...

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Migraine with aura (MwA) is a common neurological disorder often accompanied by visual and cognitive difficulties, including impaired attention and reading. Although previous studies have examined ...

Partnership powers naturalistic data collection over longer timeframes and in complex environments, such as automotive and workplace, providing deeper insights into focus, fatigue, and engagement.

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...

Background: Evidence-based design aims to create healthy environments grounded in scientific data, yet the influence of spatial qualities on cognitive processes remains underexplored. Advances in ...