Amid a tense political climate with ICE raids and police misconduct lawsuits, the Minnesota Star Tribune juggles brand safety ...

Brands allocating a sizable chunk of their marketing budgets outside of Google and Meta achieve the best customer acquisition ...

Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current ...

Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in ...

Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually!

Ads will be determined by the content of a user’s current conversation, as well as past chats and engagement with other ads, ...

For brands, this opens a new lever beyond impressions. But publishers' first-party data and on-site inventory could become ...

OpenAI launched ads this week, turning ChatGPT into an ad platform – just days after rival Anthropic mocked the move in a ...

Roku has a simple equation for gen AI: cheaper content production leads to more viewing time and engagement which leads to ...

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in ...

The first age of online personal shopping tools came via browser toolbars and other download services, such as Honey, that ...

Three quarters in and MNTN CEO Mark Douglas isn’t changing his script: small businesses need performance-driven CTV they can ...