B2B marketers need to rethink how they measure search as AI changes the way buyers discover, research and evaluate brands, ...

Outside candidates have landed the most senior marketing roles in the last year, according to the latest Marketing Moves ...

The IMF expects China to grow 4.6% this year and India 6.4%, versus 2.3% in the US, 1.9% in Australia and 1% in Britain.

Brands that can show both local and global relevance are more likely to win when it comes to ranking high in AI search, ...

Outside candidates have landed the most senior marketing roles in the last year, according to the latest Marketing Moves report from Pearlfinders.

Outside candidates have landed the most senior marketing roles in the last year, according to the latest Marketing Moves report from Pearlfinders.

All the latest news, opinion and analysis on changes in consumer behaviour and market trends.

Brands that can show both local and global relevance are more likely to win when it comes to ranking high in AI search, according to research from Trustpilot.

The research, carried out by the WFA, shows that over the last decade and a half, fixed-fee/output models have risen from a ...

Eight in 10 B2B firms are using social media for brand marketing, while less than a tenth are investing in cinema, radio or ...

With car buying an infrequent process, Autotrader is investing in brand to drive association with its category from those out ...

Ahead of this year’s Festival of Marketing, speakers reveal the unique ways marketers drive business growth that no other ...