Semrush One is where you track, optimize, and win — everywhere customers search. One connected solution for Google, AI search + GEO. One plan. Built for teams big and small.

You may have heard content siloing recommended as an effective way to structure your site for search engines. But siloing, by its strictest definition, can actually limit your site’s performance and ...

What Is Programmatic Advertising? Programmatic advertising is a type of advertising that automates buying and selling ad space. It uses technology and tools to serve the right ads to the right people ...

Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search ...

AI is changing how people shop. Our survey of 1,030 U.S. consumers reveals how AI drives product research, brand discovery, and purchases.

Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search ...

Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed ...

Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...

Track the most competitive prompts and topics, then work to improve your share voice across AI answers. We're consistently getting featured in Google AI Overviews as well as listed as sources in LLMs.

Check your brand’s visibility in AI search results across ChatGPT, Gemini, AI Mode, and AI Overviews. Find visibility gaps and opportunities to grow your AI search presence. AI visibility is how often ...

Effective anchor text tells users what to expect if they click the link. And helps search engines understand what the linked-to page is about. For example, you could use the anchor text “services” to ...

Track search visibility across locations, devices, and search platforms for you and your competitors. Backed by the largest keyword database on the market. See exactly where you rank, which SERP ...