NEW YORK — You may have seen it in the drugstore deodorant aisle or in ads populating your social media feeds — a new type of deodorant that goes beyond your armpits and is meant for your whole body.

Sure! Just turn on your TV, wait five or 10 minutes and you’ll likely be overwhelmed by a new generation of deodorant commercials that address our many stinky limbs, nooks and crannies — and have no ...

Dr. Asmi Berry is a board-certified dermatologist in Los Angeles. A self-described “skin biohacker,” she aims to elevate clients’ skin and thereby self-confidence through holistic practices, including ...

Forbes contributors publish independent expert analyses and insights. Joshua Cohen is a Boston-based writer who covers health policy. You’ve probably seen the ads on television or online regarding ...

When full-body deodorants started to multiply on drugstore shelves and in Instagram ads last year, the response online was a chorus of verbal side-eyes. “What are these ‘whole body deodorant’ ...

We both tested one deodorant stick and one deodorant spray from each brand for two weeks. During this time, we used each product on any key areas that are prone to body odor (i.e., pits, private areas ...

If you’ve been watching TV lately, you may have noticed the tongue-in-cheek TV ads hawking body deodorants for women discreetly implying the private parts that can smell better – beyond underarms. The ...

Editor’s Note: Bill Carter covered the media business for more than 25 years at The New York Times. He has also been a contributor to CNN, and is the author of four books about television, including ...

One day, I was minding my business, thinking that deodorant was solely for my armpits; the next, I was enlightened. Thanks to a TV ad featuring a centaur (excuse me, a Scentaur), I learned that ...

Get inspired by a weekly roundup on living well, made simple. Sign up for CNN’s Life, But Better newsletter for information and tools designed to improve your well-being. As if drugstore aisles ...