Companies today won't grow by optimizing static positioning. They must build a system that versions as fast as the product evolves.

B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to ...

OpenObserve, the modern observability platform delivering 140x lower storage costs with zero database management, today ...

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

Choosing the right B2B ecommerce platform can make the difference between closing deals losing potential customers to ...

In fashion, it’s not just the product you’re buying—it’s the brand. I spent over a decade working on brands like Michael Kors, Uniqlo, Revlon and Banana Republic, where I saw how brutal the brand war ...

Canva has appointed Meghan Gendelman as its first B2B CMO to support the growth of its enterprise business. Canva has ...

What’s the biggest company in the world? Apple? Amazon? Microsoft? No. It’s Nvidia, which in early August became the world’s first $4 trillion company, overtaking both Apple and Microsoft. Last week’s ...

Expedia's B2B business has penetrated international markets through partnerships that its consumer businesses have been unable to reach. Competitors are watching and are trying a similar tack. Is ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

As a result, 2026 will see more brands revamping their efforts to invest in their employees. AI consultancies will become ...