B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

While the medium may seem like an obvious play for B2C brands, B2B marketers also benefit from it. Not only can OOH capture ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

Global ABM Conference 2025 highlights: insights, AI, strategy, and leadership shaping account-based marketing as a driver of business growth.

New research from LinkedIn’s B2B Institute and Ehrenberg-Bass urges B2B marketers to focus on being findable as much as being memorable.

LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep ...

Becoming a commercial marketer is critical in today’s competitive marketing landscape. That means looking beyond isolated ...

Speed and Consistency in the Visual Economy In the digital marketing world, images are the main source of attention. Every ...