Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

How B2B marketing leaders prioritize under pressure, align with business outcomes, and make confident trade-offs that drive revenue.

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

As agency owners, we’re entering that familiar time of year when marketing leaders begin their annual planning cycle. For many of our clients, this season brings a focus on reviewing the successes of ...

Achieving aggressive, business-to-business (B2B) sales growth is now easier than ever, starting with a holistic strategic marketing plan United States, 9th Sep 2024 – Innovaxis, a leading B2B ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools. For the 12th Annual Strategy & Planning ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ready to buy. The post Why B2B marketers need to be using financial media ...

Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...