The Liverpudlian pair behind the global lash brand share how they found success through a gap in the market and talk ...

If you’ve ever envied the Kardashians’ ultra long and thick lashes and concluded that your genes have failed you, think again. We’ve cracked the code to dramatic lashes and met the woman behind all ...

A lash lift is a perming treatment that curls and defines your natural lashes to create a fanned-out finish that lasts for ...

Kate Hudson has lifted the lid on the mascara you can expect to find nestled in her makeup bag, and it's not what you might ...

When you’re a brand that segmented itself in the beauty industry as a major go-to for false lashes, you really have to bring the heat when you finally launch a mascara. So I had pretty high ...

If you have stick-straight eyelashes, hate applying mascara daily, or just want to elevate your natural lashes, you've probably considered getting a lash lift. Lash lifts are like a hair perm but for ...

The buzziest in-salon treatment is a more natural-looking way to achieve fuller fringe than falsies. Here's what you should know. The lash lift, AKA a lash perm, is my favorite unapologetic indulgence ...

Stephanie wants her experience to read as a cautionary tale for other women wanting a quick beauty fix. Like many women, she wanted to give her eyelashes a little boost to lift her confidence and help ...