Lash enhancements have seen an uptick within the past decade. According to a 2024 study conducted by Luxe Cosmetics, the lash extension market size was valued at 1.36 billion in 2020 and is projected ...

If you buy something through my links, I may earn a commission. Starting off with the e.l.f. Cosmetics monochromatic m ...

The Liverpudlian pair behind the global lash brand share how they found success through a gap in the market and talk ...

If you have stick-straight eyelashes, hate applying mascara daily, or just want to elevate your natural lashes, you've probably considered getting a lash lift. Lash lifts are like a hair perm but for ...

A lash lift is a perming treatment that curls and defines your natural lashes to create a fanned-out finish that lasts for ...

When you’re a brand that segmented itself in the beauty industry as a major go-to for false lashes, you really have to bring the heat when you finally launch a mascara. So I had pretty high ...

Stephanie wants her experience to read as a cautionary tale for other women wanting a quick beauty fix. Like many women, she wanted to give her eyelashes a little boost to lift her confidence and help ...

If you’ve ever envied the Kardashians’ ultra long and thick lashes and concluded that your genes have failed you, think again. We’ve cracked the code to dramatic lashes and met the woman behind all ...