A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.
Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands are using AI to personalize experi ...
The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.
Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.
By  Dr. Ebenezer Arthur Duncan Imagine a Ghana where businesses operate around the clock, creating jobs, stimulating economic ...
Rory Sutherland also cited Irish drone delivery company Manna as a 'fantastic' firm ...
Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...
Despite the hype and heavy investment, generative AI isn’t transforming most organizations. Here’s why—and what successful ...
Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate ...
Forward integration empowers businesses to control distribution, streamline operations, and eliminate intermediaries. Learn ...
Zapier reports five workplace AI agent examples that enhance workflows by automating tasks like sentiment analysis, lead generation, and content creation.